Menu Kit

I'm interested in helping businesses better represent their present and future selves. This kit was a redesign for a local restaurant called Jellyfish Seafood Bar. It has an outdated logo and branding kit, so this example is reimagined in a modern coastal theme rather than the original Asian traditional scope. The logo (left) was made to represent both the sea and bar aspects of the restaurant to create a more memorable imprint.

The logo was built in Adobe Illustrator, while the menu layouts were made in InDesign. Other components, like the coasters and business card, were also made in Illustrator.

This logo was made with aims to be more successful in being memorable and more appropriate for materials such as embroidered.